Design
I am a true believer of Saul Bass’s theory that “Design is clear thinking made visual” – I believe that design is a lot more than picking colours, typefaces and images. Design is also about function and purpose.
This is why, when I am designing something I am constantly thinking about how it will work as opposed to just how it will look. The look and feel of a website is the sole reason a user may choose to spend less than .05 seconds on your site and the same reason they may choose to get in touch and avail of your services! Just like a good poster is the difference between someone not even bothering to read the event details and them thinking ‘that might be a good gig’.
On top of being heavily influenced by traditional design principles and the constant desire to push boundaries, happy clients and user experiences are at the heart of all my deisgns.
Develop
In addition to specializing in front end development such as XHTML, CSS and JavaScript I am also well versed in standards based markup practices and validate all the web pages I produce - as to ensure that the pages are easier to find, faster to load and more accessible for all involved.
I also have a lot of experience in developing multimedia applications using technologies such as Flash and JQuery. Examples of some of these applications would be image galleries, music players, games and animated banners – all of which enrich websites by adding that extra level of interactivity.
If you require a site that needs to be updated on a frequent basis, then you may need to use a content management system (CMS), A CMS allows to easily control all the content on your website by letting you edit, delete and add content using a simple easy to use interface. I currently work with the webs most popular CMS – WordPress.
And for any areas / programming languages in which I lack experience I have an extensive network of fellow freelancers that I work with, so you can be sure that whatever it is you need developed we can get it done!
Promote
The majority of traffic to your website is driven by major search engines like google, msn and yahoo – and with over 243 million websites on the web it is imperative to make sure that all of your potential market can easily find your website online! This is just one of the many reasons why search engine optimisation (SEO) is such an important part of promoting your business.
I offer a range of services to help you promote the online presence of your business. From simple search engine optimisation techniques like optimising content, keyword analysis, link building and validating code to marketing strategies such as social media campaigns, banner ads and pay-per-click advertising. And so you can see the effectiveness of SEO and marketing I will also integrate google analytics into your website, free of charge with every seo/marketing package – so that you can easily view comprehensive statistics about your websites traffic.
